Counterpoint Research reports that within the month of August, Samsung has widened its market share gap with Huawei, making up 22% of worldwide smartphone sales for the month. This, consistent with Counterpoint’s latest Monthly Market Pulse report.
Compared to April of this year, Samsung gained 2% market share and Huawei is now at 16% after a record-breaking 21% share back in April.
Although the first summer months were tougher for smartphone makers, particularly as India went under lockdown, Samsung rebounded when the market reopened in July and August. Increasing tensions between Indian consumers and Chinese products worked in Samsung’s favor, which helped it achieve the best-performing month in India since 2018 because of its aggressive online marketing.
Apple managed to take care of its 12% share compared to April, and with the launch of the new iPhone 12 series, we expect to visualize a lift in market share going into the last quarter of the year. although the new iPhones are coming a bit later this year, 2020 best-sellers just like the iPhone SE (2020) and therefore the iPhone 11 should keep sales steady until then.
Xiaomi has seen a rise in market share and is predicted to continue gaining points because it (and Oppo) become alternative Chinese phone makers that fill a void left in Europe by Huawei’s decreasing market share.
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