Pre-orders for the iPhone 12 and 12 Pro went live this Friday and famed analyst Ming-Chi Kuo from TF Securities estimates that the 2 models saw between 7 and 9 million pre-orders in total before the weekend was over.
To put that in perspective, Apple’s estimates show that the whole iPhone 11 line-up brought in 10-12 million pre-orders during launch week last year. The 2019 models moved from 500,000 to 800,000 units within the first 24 hours while just the other two iPhone 12 models hit an estimated 1.7 to 2 million units within the same time-frame .
Kuo notes that the pre-orders for the iPhone 12 Pro beat analysts’ expectations as Apple’s core user base prefers high-end models, but also because there’s strong demand in China, the US and Europe.
The analyst expects the iPhone 12 Pro Max and 12 mini to sell in more moderate quantities, but still the four models combined will bring a stellar year for Apple.
Kuo’s forecast suggests that the iPhone 12 and 12 Pro will each account for 30-35% of the entire 12-series shipments. Of the opposite two, the professional Max are going to be slightly more popular (15-20%) than the mini (10-15%). Early expectations were for the mini to play a much bigger role in sales, but low demand from China for the littlest model may have reduced its share in the series.
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